Website Redesign

The classic redesign story: the new site looks great, launches on time, and a month later enquiries have quietly dropped. Usually it's because old pages that ranked well were deleted or moved without redirects, and the search traffic they carried went with them.

That's avoidable. We start with an inventory of what the current site is actually doing for you: the pages people land on, the queries they come from, the forms that get filled in. Those are the assets. Everything else is open for change.

When a business says its site feels dated, the visual style is often the smallest part of the problem. The bigger issue is that a visitor can't tell within a few seconds what you do, who it's for and what to do next. A fresh design on top of the same confusing structure gives you a prettier confusing site.

So we work on structure and copy first: what goes on the homepage, which services get their own pages, what a visitor needs to see before they'll contact you. The design then has a job to do, which is what makes it look good for longer than a trend cycle.

Many older sites are slow because of years of plugins, oversized images and page builders stacked on page builders. On a phone over mobile data, that slowness costs you visitors before they've read a word.

We rebuild on a lean, modern stack with optimised images and only the scripts the site actually needs. It also makes future changes cheaper: a clean codebase is something your next update can build on rather than work around.